Management 1B: Insight & Oversight
Unidades del curso de orientación profesional para gerentes
Unit 1: Management & Ethics Today
As a manager, you need to make decisions for a company that will maximize its return on investment. You must ensure that the operations you oversee are profitable, expenditures are reasonable, and costs remain within acceptable margins. These choices involve your ethical obligation to be a responsible steward of the company’s resources. Your ethics—or your ideas about right and wrong—should guide not only your decisions about resource allocation but also just about every aspect of your work. Ethical management involves making moral and responsible choices to benefit your community and organization, which can be global in scope.
Unit 2: Planning & Decision-Making
To lead a project well, you must communicate well, track the progress of numerous tasks simultaneously, never lose sight of the bigger picture, and make effective decisions quickly. You also need to define goals to guide your team and provide the tools to collaborate and stay in the loop about what different team members are doing. Besides providing focused reports so that stakeholders can be aware of how the project is progressing, the project leader must handle problems—large, small, personal, and practical—along the way. Project managers need a strong and varied skill set to succeed in leading their teams to the finish line.
Unit 3: Internal & External Communication
Perhaps nothing is more important to the successful functioning of a business than effective communication. Strong communication helps team members develop the trust necessary to share knowledge and insights freely with one another. Open, honest, and accurate communication enables managers to identify or even anticipate problems, understand what needs to be done, and foster collaboration to develop solutions. Strong communication helps team members develop trust to share their knowledge and insights. Cultivating your team’s communication skills makes you a more effective manager.
Unit 4: Marketing
Imagine that you have a great idea for a business that sells an affordable smartphone to customers on a budget. You’ve attracted investors to your idea and have found a manufacturer for your phone, but where are you going to sell your phone? How will you attract the attention of your target customers? What sales and promotional techniques will you use to convince these customers to buy your phone? These are the kinds of questions you need to answer to begin marketing your product.
Unit 5: Production & Supply Chain Management
Without efficient production processes and a well-managed supply chain, your business will never run as efficiently as it could. You can control costs and correct inefficiencies by monitoring the productivity and logistics of your operations, from the vendors and manufacturer to your customers. By managing your inventory, you can ensure that customers receive the products ordered and get them on time. This will enhance their satisfaction and the image of your business. In this unit, you’ll learn everything that goes into productivity, retail math, vendor selection, manufacturing processes, quality control, and supply chain management.
Unit 6: Human Resources Management
In this unit, you will learn about human resources management as well as the valuable role it plays in keeping your employees motivated and productive. We will discuss the various functions of human resources, including recruiting and onboarding staff; determining compensation and benefits; training and developing staff; maintaining staff relations and the work environment; and keeping employee records. You’ll also discover how to assess and measure employee performance fairly and determine when and how to fire employees. We’ll end the unit by exploring risk management and how to ensure workplace safety as well as security.
Unit 7: Business Law
In this unit, you will learn about business law and why it’s critical not only that you follow the letter of the law, but also that you strive to create a spirit of compliance in your organization. First, you’ll learn how a proactive legal strategy means integrating legal counsel into the decision-making for your business. Next, you’ll learn what makes a valid and enforceable contract, the types of contracts, and how contracts are upheld. This will lead to a discussion of employment law, including laws protecting employee safety and prohibiting discrimination, how unions work, and when strikes are legal. Finally, you’ll learn about acquiring the licenses and permits your business needs to operate legally, ensuring customer and employee safety to avoid lawsuits, and complying with legal safeguards for consumers.