Business Ownership 1A: Introduction
Unidades del curso de orientación profesional
Unit 1: The Entrepreneur & Small Business Ownership
Have you ever wondered what it takes to own and run a business? Well, new businesses often start with just a single good idea and at least one person who is able to turn that idea into a money-making opportunity. Usually, an individual begins with a vision and then works to embark on the journey toward business ownership. Starting a new business can be extremely rewarding. For instance, you get to be your own boss and enjoy all the benefits of career independence. But it also has its challenges. When you think about it, every good or service you buy began with both an idea and at least one person who made that idea a reality. Taken together, these two factors form businesses that operate to create products and services. If this prospect appeals to you, business ownership could be a great fit for your future career—and it all starts with the first step: entrepreneurship.
Unit 2: From Business Idea to Opportunity
Every new business starts with an entrepreneur’s vision for a new or improved product or service. In order to be successful, the idea must be strong enough that customers will buy it and that the company can make a profit from those sales. Although a quality idea is the first step, the next steps—what you do with that idea—are just as important. This initial idea must then be shaped to ensure it’s a real business opportunity; that is, something customers want. Once you’ve honed the business idea into a business opportunity, then you can focus on developing the outline of the business to show how the company will operate. Prior to the launch of the business, you must research the new opportunity with a focus on customers, competitors, and a suitable location. Once you have confidently transformed your business idea into a business opportunity, you may be ready to launch.
Unit 3: Business Formation
At this point, you have a great business idea. You’ve done your research, and now it’s time to embark on business ownership and launch your company. But before you can make your first sale, you still must complete some important steps in the process. The format of your business, the legal structure, and business registration are necessary steps before you can begin to launch your business idea. Because there are different legal business formats and structures, it’s important that you know the impacts and potential benefits of each. These early decisions will have long-lasting effects on you, your business, and your customers. As you develop your market entry strategy, you’ll also want to think ahead to your market exit strategy. This will help you achieve your ultimate goals for starting a business.
Unit 4: Navigating Laws & Regulations
Governments and businesses work together in many ways. Businesses operate to make profits, and governments work to ensure that conditions are good for them to achieve this. When owning a company, you must be aware of various government regulations to follow at the federal, state, and local levels. There are a wide range of rules that include everything from business registration to tax on selling the business—and everything in between. Owners of all types of businesses in all industries should know and follow the rules—to the benefit of business, consumers, and society.
Unit 5: Business Management & Leadership
Business owners must perform many roles within their companies in aspects that include both managing and leading. Good managers can coordinate employees to make the best use of the company’s resources. Good leaders can empower employees to strive for excellence. Because these two aspects of business are similar, but not the same, they are explored separately. When managing and leading the company, business owners rely on a combination of key skills and principles. These skills and principles include things like communication, negotiation, dealing with failure, and promoting positive ethics and sustainability. By demonstrating both effective management and leadership, business owners can build a strong team and drive that team, and the business as a whole, to success.
Unit 6: People & the Organization
By now, you’ve launched your business and you’re working toward achieving your business goals. To do this, you’ll need to build a strong team. This means adding talented people to your company. By recruiting, organizing, training, and keeping excellent employees, you can give your business a competitive advantage against other companies in your market. By developing strong people-management practices, you can help build an effective team and grow your business. Finding the right employees, treating them well, training them, and providing good opportunities are the steps you’ll need to take when developing the most important resource for your company—your people.
Unit 7: Technology & Business
Business ownership involves more than interacting with and managing other people. As a business owner, you must also learn to engage with the ever-evolving realm of technology. Small businesses use technology to help them operate every day. Whether it’s computer hardware (laptops, tablets, and phones), software, networks, internet applications—or all of the above—new advances in digital computing provide great opportunities to small businesses. And, as technology develops, it has the potential to affect business owners in both positive and negative ways. When operating your business, you will want to discover which technologies are available to benefit your company—and you would be wise to invest in the tools that are best for your employees and the overall organization.
Unit 8: Business Growth
If you are a business owner and you’re actually generating some profits from your efforts, then you’ve already had a taste of the kind of success business ownership can bring. This kind of success may inspire you to explore new opportunities for your company. If you are like most people, this means you will focus on how to grow your business to produce higher returns. However, if growing your company is a priority, then it’s important that you pursue that goal in a cautious and disciplined way. Growth is good for most businesses, and it can make you more competitive in the marketplace. But growth that is too rapid or risky can quickly lead to business failure. By setting the right strategy for future growth and considering the many options available—either within the United States or internationally—you can set your sights on taking your small business to the next level.