Management 1A: Introduction
Gestión empresarial: Unidades del curso de orientación profesional para emprendedores
Unit 1: Introduction to Management & Organizations
Being a manager is about more than just a title or a raise in pay. Successful managers are expert communicators who can creatively assess problems, make decisions, and apply solutions, all while providing leadership to the employees who report to them. The duties of a manager vary depending on the management level, the size of the organization, and the type of business. Understanding what management is as well as the functions, theories, and trends involved will help all aspiring managers.
Unit 2: Management & Leadership
Leadership is not the same as management. A manager performs oversight functions in an organization, whereas a leader inspires other people to follow their example. Managers define goals, but leaders give people reasons to meet those goals beyond the rewards of salaries and promotions. People trust great leaders and are willing to go farther as well as work harder for them. Who inspires you? Do you think of that person as a leader? Would that person make a great manager? To be truly great, a manager needs to develop the qualities of leadership and continually strive to improve. Above all, to be a great leader, you need to be inspired yourself.
Unit 3: Organizing Teams
Teams allow managers to draw on the knowledge, viewpoints, and expertise of individuals collectively devoted to achieving a unified purpose. The members of a team support and are accountable to one another. They collaborate to solve problems more effectively than individuals working alone. Through working together, team members strengthen their commitment to the overall goals of the organization and to each other. Managers lead teams effectively by staying on budget and clearly communicating goals as well as expectations to ensure that team members stay motivated and on schedule. Although challenges such as conflict, lack of trust, and the potential for groupthink can degrade team performance, leaders who find positive ways to overcome these challenges will build stronger, more resilient teams.
Unit 4: Entrepreneurial Management
Entrepreneurs combine management skills with characteristics such as confidence, determination, and resilience to create new businesses and innovative market solutions. To succeed in business, an entrepreneur needs to understand more than just a specific market niche. Entrepreneurs must have a strong understanding of the economic and political contexts for their businesses as well as the ability to identify trends that might affect what they want to do. Entrepreneurs need to be able to identify potential sources of funding and develop feasible ideas through business plans that can attract investor interest. To start their business and sustain it through the difficult early years, an entrepreneur should account for business costs and build capital to maintain the health of their business.
Unit 5: Managing in a Global Marketplace
The global economy is interconnected, interdependent, expansive, borderless, and technologically advanced. To be competitive in this environment, managers need to understand the cultural, linguistic, legal, regulatory, and trade issues involved in their target markets. Managers can develop this understanding by constructing comprehensive global strategies; leveraging strategic partnerships with local representatives; performing careful SWOT analyses, and crafting culturally aware marketing mixes of products and services. To be ethical members of the global community, businesses must conduct their operations sustainably. To be successful, businesses must spot trends and opportunities that can help them build brand awareness and market share.
Unit 6: Financial Management
Financial management involves making calculations to determine the financial health of your business and using those calculations to make decisions. By examining the operating cycle for your business and the business cycle in the economy as a whole, you can determine the position of your business in the marketplace. Creating a budget to calculate business expenses and implementing financial controls for cash as well as credit transactions can help you monitor and manage the variables that can affect the health of your business. As you evaluate funding sources for your business, you can develop a plan for obtaining financing, purchasing assets, and meeting your tax obligations. By creating financial statements—balance sheets, income statements, and cash flow statements—and reporting on your business’s performance both internally and externally, you and investors or other stakeholders can review performance metrics to see where the business is doing well and where it needs to improve.